Star Sports, the official broadcaster of Asia Cup 2023, has achieved a record milestone for sports viewing in India ahead of the upcoming ICC World Cup 2023.

With 266 million viewers tuning in to the Star Sports’ live broadcast for the tournament, excluding the final, Asia Cup 2023 has become the most-watched edition of the tournament, according to an Economic Times report.

The tournament’s total viewing time has risen by 75 percent, reaching over 73.5 billion minutes, excluding the final. The ‘Super 4’ match between India and Pakistan was the highest-rated ODI match outside of World Cups, attracting over 6.4 million average minute audiences.

 The tournament saw a 75 percent increase in live match ratings for non-India matches, showcasing the overwhelming fan love for multi-nation cricket with its significant stature and context.

Meanwhile, a press release issued by Star Sports before the start of the Asia Cup, accessed by Indianbroadcastingworld.com, had stated that Disney Star had onboarded a total of 18 sponsors for the tournament across Star Sports Network and Disney+ Hotstar.

The sponsors included brands such as Charged by Thums Up, Nerolac Paint+, Glow & Lovely from HUL, Surf Excel, Jindal Panther, BPCL, My11Circle, Samsung Galaxy Z Flip5, Amul, Maruti, Berger, McEnroe, Thums Up, Amazon Pay, MRF, Policy Bazaar, Tira from Reliance Retail and ICICI PRU MF.

“We are thrilled with the positive response received for the Asia Cup and are looking forward to delivering an unmatched cricketing experience across both TV and Digital,” Ajit Varghese, Head of Network-Ad Sales, Disney Star, had said in a statement.