Star Sports (The Walt Disney Company) has appointed Avik Chatterjee as director-marketing for emerging sports, according to a post on LinkedIn.

Avik said, “I’m happy to share that I’m starting a new inning in my career as director-marketing at Star Sports (The Walt Disney Company)! Armed with my enthusiasm for sports and my cross-sectoral marketing experience, I look forward to driving the consumer strategy for emerging sports and catalyzing India’s transformation into a multi-sport nation.”

Avik is responsible for leading the consumer marketing agenda through planning and execution of integrated marketing strategies to grow Visa transactions and revenues.

Avik is a consumer marketing professional with 16 years of rich experience in strategic marketing and brand management roles across FMCG, telecom, fintech, and media industries.

Chatterjee was previously associated with Visa as its director of consumer marketing for India and South Asia.

He had also worked with Vodafone India, American MNC Mars, and began his 18-year long career at Capgemini.

He has completed his Bachelor of Technology from the University of Kalyani and his MBA from Nanyang Business School, Singapore.