In an ode to the role played by DTH platforms and cable operators in enhancing the TV viewing experience for viewers, Star India Network launched a campaign #StarKaNaman on the World TV Day.

The campaign, according to businessinsider, portrays the TV distribution affiliates as the consumer’s extended family, in a country that thrives on television as a staple source of entertainment.

The brand film creatively showcases the value that the DTH and cable fraternity adds through their deep-rooted understanding of the consumer.

According to Gurjeev Singh Kapoor, President, TV Distribution, India and International, Star & Disney India, “We at the Star India network are grateful to our DTH and cable affiliates whose special bond with the consumers, much like an extended family, has elevated the TV viewing experience for millions of homes and also helped us connect better with them through our content.

“Their deep-rooted understanding of the viewers is a result of many years of association that their last-mile teams have built on the ground. Their efforts to go out of the way to understand the household entertainment needs and provide customized solutions is truly commendable. #StarKaNaman is our gesture to appreciate and celebrate this spirit that makes television the go-to platform for family entertainment in India.”

The brand film opens with a customer entering an operator’s office to purchase a yearlong TV subscription for his family as he would be away for a whole year. The customer is totally surprised and touched by the operator’s understanding of what his entire family watches and the reassurance the operator provides to not worry about the TV channel package recharge when he is away.

The campaign will be aired on Star India network channels in seven languages.