Star India has pledged financial support of Rs 50 crore for India’s ongoing COVID-19 relief efforts. The announcement was made through Star India’s Twitter handle today itself.

The proceeds will be utilized to aid relief efforts and towards the procurement of critical healthcare equipment, including oxygen concentrators, BiPAP, and ventilators along with setting up oxygen plants across hospitals.

This is in addition to Rs 28 crores that The Walt Disney Company and Star India contributed towards COVID-19 relief in 2020.

In seeking to create awareness around COVID Appropriate Behaviour (CAB), the Star India network has been running an awareness campaign through Public Service Announcements (PSA).

The Walt Disney Company and Star India's COVID-19 relief efforts pic.twitter.com/Ni3l6WX0LT

— Star TV Network (@starindia) May 5, 2021

The Company said that it will also continue supporting relief efforts through its Disney Employee Matching Gifts program, wherein for employee donations to pre-approved charitable organizations, the Company will match the amount.

K.Madhavan, President, The Walt Disney Company India, and Star India, through a Tweet, said, “We stand in solidarity with all of India in our fight against COVID-19. The Walt Disney Company and Star India are humbly contributing INR 50 crore to aid relief efforts. The need of the hour is to provide critical healthcare supplies and equipment to save lives. This is our common fight and our contribution reaffirms our steadfast commitment to India, and builds upon the INR 28 crores that our Company contributed towards COVID-19 relief in 2020.”

The second wave of COVID-19 has created devastation across the country. Not only the number of cases and deaths are at an all-time high, but there is also an unprecedented load on the health & medical infrastructure.