Sony Pictures Networks India (SPNI) has named Parinda Singh as the Head of Marketing for its Hindi Movies Cluster and Sony Marathi. This appointment marks Singh’s first foray into regional entertainment, backed by an illustrious career spanning over two decades in media and marketing.

Parinda Singh brings with her deep expertise in content marketing, having worked across Media & Entertainment, Food, Fintech, and OTT platforms. Her strategic vision and industry knowledge position her well to spearhead innovative marketing campaigns that enhance audience engagement and brand reach.

Announcing her new role on LinkedIn, Singh expressed her enthusiasm, “I am excited to step into my new role as Head of Marketing for the Hindi Movie Cluster and Sony Marathi at Sony Pictures Networks India. These two incredible portfolios are all about cult and culture, deeply embedded in the lives of consumers. After years of consulting across sectors like fintech, OTT platforms, and digital-native brands, I’m ready to channel those learnings to spark conversations, drive growth, and leave a lasting impact.”

Singh began her professional journey as a Senior Executive in Client Servicing at FCB Ulka and has since held key positions at major organizations, including: Mudra Communications, Lowe Lintas, Zoom TV, Imagine TV, Star TV Network, and Zee Entertainment.

With a strong background in brand storytelling, consumer insights, and digital marketing, Singh’s leadership is expected to elevate the positioning of SPNI’s Hindi movie channels and Sony Marathi in an increasingly competitive entertainment landscape.

Her appointment underscores SPNI’s commitment to strategic brand-building and audience-driven content marketing to strengthen its foothold in both mainstream and regional entertainment sectors.