SonyLIV, the premier streaming platform, has announced its exclusive streaming rights for the 19th edition of the Asian Games.

As India eagerly anticipates its participation in this prestigious multi-sport championship, SonyLIV is set to captivate audiences with its latest campaign, directed by the National Award-winning filmmaker Nitesh Tiwari.

The campaign, featuring young characters Vaibhav Raj Gupta and Harsh, seeks to uncover intriguing facts and trivia about the Asian Games, its athletes, and the ever-evolving Indian sports landscape.

This compelling narrative not only showcases India’s resurgence on the global sports stage but also sheds light on lesser-known aspects of the multi-sport event. From highlighting the remarkable journey of the 72-year-old Kiran Nadar and the Indian Bridge Team to spotlighting the potential inclusion of cricket in the Asian Games, the campaign is a testament to India’s remarkable sporting diversity and the achievements of its sports personalities.

The campaign also pays homage to the global recognition India has garnered in recent years, showcasing the strengths and talents of emerging athletes across various sporting disciplines. SonyLIV, cognizant of the passion that spans generations, resonates with the entire nation’s support for Indian athletes through its emotive ad films, capturing the collective spirit and solidarity of the nation.