With the onset of summer ’2022, Sony YAY! launches its three-pronged approach of ‘Entertain – Experience – Explore’ to make Sony YAY! the most preferred destination for kids. With its robust summer lineup, the channel aims to become the destination of unlimited ‘Entertainment’.

The channel also plans to drive engagement with its young fans by extending the YAY! ‘Experience’ beyond television, reaching out to kids wherever they are. The channel will also ‘Explore’ actionable initiatives drawn from key kids’ insights that are derived from its listening mechanism.

With an aim to bring entertainment to the forefront of its summer offering, Sony YAY! brings to its young fans brand new episodes of the iconic shows – ‘Oggy and the Cockroaches’ and ‘Obachhama – Kun’.

These shows that have played a key role in bringing the channel to the leadership position will take kids on an exciting journey of rib-tickling comedy filled with chase and adventure.

Moreover, the channel doubles the dose of entertainment with two first-ever movies from the show – ‘Taarak Mehta Ka Chhota Chashmah’, added with new episodes of the popular show.

The channel brings the fun, adventure, and friendship, with another brand new show ‘Ha.Go.La’
starring adventures of 3 friends Hathgola, Goli, and Latha.

Further extending the experience beyond television, Sony YAY! begins an exclusive partnership with KidZania, wherein kids in Mumbai and Delhi will get a chance to interact and form deeper connections with their favorite toons via a specialized interactive city for kids, the company said in a statement.

Commenting on the new line-up, Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said, “It is heartening that our brand has grown multifold since our inception and has been able to garner more than 43 million viewers on Television across the country. Raising the bar with innovative storytelling across genres it’s heartening to witness an overwhelming love from our young audiences. With our new summer offerings on and beyond television, we aim to be the one-stop destination for kids.”