Sony YAY! intends to become the Party Head Quarter, hosting a summer party for children.

Sony YAY! is pulling out all the stops as the Party HQ to provide youngsters with an experience that will leave them buzzing with excitement and fight the heat of boredom this summer.

Sony YAY! has curated a party line-up on television with the latest episodes of animated shows such as ‘Oggy and the cockroaches – Next Gen’, which will include new adventures of kids’ toon Oggy with his friend Pia; non-stop movie marathon – ‘Honey Bunny Houseful Hits’ featuring cat-duo and their shenanigans, fun antics of Obocchama Kun, four consecutive seasons of the anime title on popular demand, Naruto, along with more launches.

New content drops, a second screen experience, and digital and on-ground encounters will be dispersed across the country as part of the channel’s party necessities.                                     

Raghav Juyal has been appointed as Party Captain to bring the party to life across all platforms.

Ashwanth Ashok Kumar, a kid actor, will join Juyal. They will both co-host the party, to make Sony YAY! the perfect summer destination for kids.

Sujoy Roy Bardhan, Marketing, Communications, and OAP head, Sony YAY!, said, “Summer holidays are the most eagerly awaited time for kids; and what better way to elevate this experience than by transforming Sony YAY! into the ultimate Party HQ for kids. Staying true to our promise of curating a #Happyverse for kids that celebrate their authentic selves, the channel is all set to bring this non-stop party for kids with their favorite toons. We are ecstatic to onboard Raghav Juyal to steer the ship as the party’s captain along with Ashwanth Ashok Kumar as his partner to make Party HQ our biggest campaign of the year!”