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Sony Pictures Networks India has unveiled the second brand film for its upcoming marquee property, ‘Wheel of Fortune’, featuring Akshay Kumar. Continuing the tone established by the first campaign, the new film once again taps into Akshay Kumar’s signature humour and effortless comic timing, positioning the show as a family-friendly entertainer.
According to a press release, the latest brand film is built around situational comedy and uses light-hearted misinterpretations to underline the essence of the game. By leaning into Akshay Kumar’s mass appeal, the campaign aims to familiarise Indian audiences with the format of ‘Wheel of Fortune’ while keeping the narrative playful and engaging.
Sharing insights into the creative approach, Vikas Bahl, who conceptualised, directed and produced the ad films under his production house Good Co., said the idea was to introduce the show in a way that stays true to its core playfulness. He added that with Akshay Kumar as the face of the show, the team could naturally explore witty moments of wordplay, where a single letter or word can change the entire meaning, adding to the fun and anticipation.
The second film builds on the momentum of the first campaign, which introduced the show’s central thought, “अब मैटर करेगा हर एक अक्षर, जब घूमेगा जादू का चक्कर.” Together, the two films establish a cohesive brand narrative that revolves around excitement, wordplay and light-hearted entertainment, setting the tone for the Indian adaptation of the globally popular format.
Wheel of Fortune is recognised by Variety magazine as the most-watched entertainment show on American television, has been cited by ‘Guinness World Records’ as the world’s most popular TV game show, and has won a Daytime Emmy Award for Outstanding Game Show. With its Indian edition gearing up for launch, the show is set to make its debut on Sony Entertainment Television and Sony LIV.
Viewers can stay tuned to Sony Entertainment Television and Sony LIV for more updates and information on the Indian edition of ‘Wheel of Fortune’.
