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Official broadcasters Sony Pictures Network India is all set to #BackOurBoys during the highly anticipated India tour of England 2021. The much talked about series will begin from today, and all the five Tests will be aired live on Sony sports channels in India.
The live broadcast can be seen on SONY SIX in English, SONY TEN 3 in Hindi, and the newly launched SONY TEN 4 channels in Tamil and Telugu from 2.30 pm IST. It would also be live-streamed on its on-demand OTT platform SONYLIV.
After establishing their dominance in Australia, the Men in Blue are back in action for yet another historical series against England. To build the excitement and rally support for the Indian cricket team, Sony Pictures Sports Network (SPSN) has launched the #BackOurBoys campaign.
The campaign tugs at the emotion of every Indian fan who will stand by the team through thick and thin, even as the team prepares to take on one of the toughest challenges on English soil. The pulse of the campaign is “This is our Team India & it’s time to #BackOurBoys”.
As per the company’s press release, SPSN has announced its live audio wraparound show Extraaa Innings will feature eminent panelists like Sunil Gavaskar, Shaun Pollock, Alastair Cook,
Sanjay Manjrekar, Harsha Bhogle, Nasser Hussain and Mike Atherton. The Hindi language studio show will be presented by former cricketers Ashish Nehra, Virender Sehwag, Ajay Jadeja, Ajit Agarkar, Mohammad Kaif and Vivek Razdan along with Arjun Pandit.
The Tamil commentary box will feature Laxman Sivaramakrishnan, WV Raman, Vidhyut Sivaramakrishnan, TR Arasu, and S Seshadri while the Telugu commentary will be presented by Venkatapathy Raju, Gnaneshwar Rao, C Venkatesh, Vijay Mahavadi, RJ Hemanth, and Sandeep Kumar.
SPSN will continue to leverage its unique connection with cricket fans and try to take the game to the farthest reaches of the country.
Their special presentation titled “School of Cricket” will put fans, especially kids, at the center stage by getting their expert panelists to offer them cricketing tips. This offering was a great hit during India’s tour of Australia towards the end of last year and the sports network will continue to tap into the combined power of social and conventional media to spread the gospel of the game.
The highly anticipated India tour of England has received a great response from advertisers across multiple sectors and the main sponsors for the series include brands like Mahindra & Mahindra, Byju’s, Pan Bahaar, PharmaEasy, Ultratech, Fogg WhatsApp, Cars24, and MRF Tyres.
Other advertisers who have come onboard to #BackOurBoys are brands like Policy Bazaar, Dafa News, Paisa Bazaar, TVS Tyres, Apollo Pharmacy, Castrol, Accenture, Netmed, Housing.com, Apple, Tata Motors, Wolf 777 news, 1MG.com and Perfetti. Additionally, SPSN’s live studio show, Extraaa Innings, will be sponsored by Kent RO.
| Date | Time | Match | Live Broadcast Destination |
| 04/08/21 | 3:30 pm | India vs England 1st Test Match | SONY SIX, SONY TEN 3 and SONY TEN 4 |
| 12/08/21 | 3:30 pm | India vs England 2nd Test Match | SONY SIX, SONY TEN 3 and SONY TEN 4 |
| 25/08/21 | 3:30 pm | India vs England 3rd Test Match | SONY SIX, SONY TEN 3 and SONY TEN 4 |
| 02/09/21 | 3:30 pm | India vs England 4th Test Match | SONY SIX, SONY TEN 3 and SONY TEN 4 |
| 10/09/21 | 3:30 pm | India vs England 5th Test Match | SONY SIX, SONY TEN 3 and SONY TEN 4 |
Rajesh Kaul, Chief Revenue Officer, Distribution and Head, Sports Business, SPNI, said, “Cricket has always been more than just a sport for fans in India and Sony Sports aims at giving our viewers the best of international cricket. All eyes will be on this highly anticipated test series as Team India will look to advance further from their last tour to England.
“With significant audiences expected to tune in, our LIVE studio show, Extraaa Innings, will provide real-time insights, and viewers across India can enjoy the series in four languages. We have also received tremendous response from various advertisers across Housing, finance, education, technology sectors and are confident to attract more sponsors as we progress further into the series.”
