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American multimedia instant messaging app Snapchat has rolled out a number of Holi-themed AR lenses and stickers during the festive season.
The new themes include Gulaal Bitmoji, specially curated Holi playlists, and various other colorful updates.
Besides the festive stickers and Bimojis, Snapchat users can make their day special with the ‘Holi Beard’ lens, ANI reported from Washington.
Beyond the Snapchat app, these lenses will also be available on partner devices like Samsung Fun Mode and Google Camera Go.
In addition, there will be a community lens as well on Snapchat maps in India, for making the Holi experience more region-specific. The Holi-special lens is available on Snap Maps. Users need to manually activate the new feature.
Talking about Holi-special ideas, Durgesh Kaushik, director of India & South Asia market development at Snapchat, said, “Snapchatters are constantly seeking unique and fun ways to celebrate occasions with their friends and family. Our AR tech capabilities have been our forte and we’ve successfully paired this with our localization efforts in India.”
Holi special entertainment options, exciting Holi-themed content will be made available across discover and spotlight platforms.
