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The leading media and entertainment company, Zee Entertainment Enterprises Ltd. (Zee), has appointed Siddhesh Maldikar as Marketing Director for Zee TV.
Siddhesh shared this information in a LinkedIn post.
He will lead the marketing team of Zee TV where he has to develop the marketing campaigns, with the strategic partnerships of some of his multi-format, high-value responsibilities.
Siddhesh has 12 years of rich experience in FMCG, media and broadcasting.
Before joining Zee, he was senior marketing manager at Sony Pictures Networks India (SPNI).
He has also worked with Hindustan Unilever Ltd as senior brand executive in charge of the Magnum ice cream brand.
During his stint at the HUL, he was responsible for the day-to-day operations of Magnum ice cream and was also behind the launch of the ice cream in India’s five cities, including a test launch in Chennai in 2013.
