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At the prestigious FICCI frames 2024, industry luminary Siddharth Kumar Tewary, Founder and Chief Creative Director of Swastik Productions, took center stage to unravel the evolving realm of transmedia storytelling.
The panel discussion probed the intricacies of narratives seamlessly traversing diverse mediums, offering audiences a rich and immersive storytelling experience across films, books, and gaming platforms.
Tewary, known for his ambitious Mahabharat adaptation, shared valuable insights into the meticulous five-year journey of bringing this epic to life. He underscored the paramount importance of respecting the timeless essence of the Mahabharat story and the need for authenticity in every adaptation. Tewary highlighted the extensive research process, spanning from academia to ancient texts, to ensure a faithful representation of this cultural epic.
“In this age of evolving family dynamics, our goal is to inspire core Indian values in a contemporary, yet authentic manner,” emphasized Tewary during the panel discussion. He elucidated on the unique opportunities presented by different mediums, emphasizing the ability to resonate with diverse audiences while staying true to cultural ethos.
The Mahabharat adaptation, according to Tewary, involves a comprehensive understanding of characters, clarity in the message, and a commitment to infuse core Indian values in a modern context. Each character’s role is considered pivotal, and every emotion is approached with reverence, ensuring a faithful and resonant portrayal on screen.
The FICCI frames 2024 panelists delved into successful case studies, showcasing how storytelling techniques and plotlines can intricately weave through films, books, and gaming platforms. The discussions underscored the industry’s move towards creating synergies across multiple mediums, marking a paradigm shift in the way stories are told and consumed.
Tewary’s keynote remarks and the overarching discourse at FICCI frames 2024 collectively highlighted the industry’s recognition of the profound impact and potential in transmedia storytelling. As technology continues to evolve, the commitment to clarity, authenticity, and a deep understanding of cultural narratives remains the guiding principle for creators venturing into the dynamic world of transmedia storytelling.
