From engineering aspirations to digital journalism stardom, Shubhankar Mishra’s journey has been anything but ordinary. With over 30 million followers across platforms and an unmatched digital presence, Mishra is now set to take the next big leap in his career — as the new face of prime time on NDTV India, beginning July 2025.

The announcement was made through an official press release by NDTV, which described his arrival as a “defining shift in Hindi journalism” and “a recalibration” of what television news can and should be in this moment. The move marks a significant editorial pivot by NDTV India to align its prime time programming with a rising tide of young, fearless voices that carry the pulse of Bharat — the India beyond headlines and metros.

Shubhankar Mishra has never been the kind of journalist who waited for the story to break. Whether it was covering flood-ravaged villages in Assam during COVID or traveling to the far corners of the Hindi heartland, he built his reputation on ground reportage that brought forgotten issues to the forefront. When he walked away from mainstream TV at his peak, it wasn’t for silence — it was to build something unfiltered, raw and people-first. Through Instagram, YouTube, Facebook and Twitter, he created a new model of journalism — direct, digital and driven by trust.

“I am not here to be comfortable. I am here to ask what needs to be asked,” Shubhankar says. “And I believe NDTV is one of the few places left where you are encouraged to do just that.”

His new show on NDTV India will debut during the coveted prime-time slot and aims to cut through noise, focus on people-driven narratives, and reshape the way Hindi news is consumed and internalised. Whether it’s politics, policy or the personal, his storytelling will aim to reflect India as it is — complex, urgent, and often unheard.

Rahul Kanwal, CEO and Editor-in-Chief, NDTV, welcomed Shubhankar to the network, stating, “Shubhankar represents the kind of journalism this moment demands — fearless, field-first, and deeply connected to the idea of India. His massive digital following is not just about numbers — it’s about trust. At NDTV, we are proud to back voices that push the needle and redefine the narrative.”

NDTV India, under its evolving editorial blueprint, has been actively pushing strategic interventions across field reporting, digital-first formats and platform convergence — all built to reflect the realities of New India. Shubhankar’s entry is expected to significantly bolster this transformation and bring a fresh perspective to Hindi prime time.

For viewers, the message is clear: Hindi journalism is entering a new era. And Shubhankar Mishra, with his signature authenticity and unmatched connect with the masses, is ready to lead it.