ShemarooMe will premiere its new Gujarati original series ‘Haju Vaat Chale Chhe’ on October 22, the light-hearted family entertainer focuses on family relationships, arranged marriages and the changing expectations of young people.

According to a ShemarooMe press release today, the series follows Shivani Dave, an independent bank employee from Vadodara, as she navigates family expectations, potential marriage matches and her own ambitions. Each episode introduces a potential groom, exploring themes such as modern relationships, financial equality, self-respect and changing attitudes towards marriage.

The series is part of ShemarooMe’s strategy to develop original content rooted in regional culture and everyday experiences. The platform aims to create Gujarati stories that connect with audiences in Gujarat, across India and among the global Indian diaspora.

Saurabh Srivastava, COO of Digital Businesses at Shemaroo, said the series brings stories closer to audiences through Gujarati culture, family relationships and relatable experiences. He added that following ‘Kajodu’, the series is another step towards strengthening ShemarooMe’s Gujarati web series offering.

The series features Jhanvi Gurnani, Raunaq Kamdar, Anurag Prapanna, Chhaya Vora, Chetan Dhanani, Dhairya Thakkar, Parikshit Tamalliya, Moulik Nayak, Pramarth Pandit and Rutesh Patel.‘Haju Vaat Chale Chhe’ will premiere exclusively on ShemarooMe on October 22.