Shemaroo Entertainment Limited, a powerhouse in the entertainment industry, has joined hands with The Sandbox, a prominent decentralized gaming virtual world under Animoca Brands.
This collaboration marks Shemaroo‘s bold foray into the realm of digital collectibles and non-fungible tokens (NFTs), securing a significant presence in the evolving metaverse, Financial Express has reported.
The collaboration, situated within BharatBox, a cultural metaverse hub, will spotlight India’s vibrant entertainment landscape.
By integrating beloved Bollywood IPs like ‘Jab We Met’, ‘The Great Gambler’, ‘Disco Dancer’, ‘Khuda Gawah’, ‘Blue’, and ‘22 Yards’, this venture promises fans an immersive and interactive virtual engagement.
Arghya Chakravarty, Chief Operating Officer of Shemaroo Entertainment Ltd., expressed, “Our partnership with The Sandbox signifies Shemaroo’s commitment to innovation and embracing the future of entertainment. We aim to bridge the rich tapestry of Bollywood with the dynamic metaverse of BharatBox.”