Shemaroo Entertainment Limited, a powerhouse in the entertainment industry, has joined hands with The Sandbox, a prominent decentralized gaming virtual world under Animoca Brands.
This collaboration marks Shemaroo‘s bold foray into the realm of digital collectibles and non-fungible tokens (NFTs), securing a significant presence in the evolving metaverse, Financial Express has reported.
The collaboration, situated within BharatBox, a cultural metaverse hub, will spotlight India’s vibrant entertainment landscape.
By integrating beloved Bollywood IPs like ‘Jab We Met’, ‘The Great Gambler’, ‘Disco Dancer’, ‘Khuda Gawah’, ‘Blue’, and ‘22 Yards’, this venture promises fans an immersive and interactive virtual engagement.
Arghya Chakravarty, Chief Operating Officer of Shemaroo Entertainment Ltd., expressed, “Our partnership with The Sandbox signifies Shemaroo’s commitment to innovation and embracing the future of entertainment. We aim to bridge the rich tapestry of Bollywood with the dynamic metaverse of BharatBox.”
MIB extends by 4 weeks ban on news channels’ TRP by BARC India
Reliance eyes LEO satellite play to rival Starlink in India: ET report
FIFA offered $20mn for WC’26 broadcast rights for India market
IPL franchise Rajasthan Royals get new owners in Mittals, Poonawalla
Netflix leads India’s 2025 theatrical streaming race: Ormax study
Amagi launches in-content ad marketplace to expand CTV advertising push
ZEE Bhojpuri Samman 2026 to celebrate Bhojpuri icons in Patna
NDTV tops YouTube election coverage race
‘Bigg Boss Marathi 6’ finale tops Marathi reality genre
‘Legally Blonde’ prequel ‘Elle’ gets July 1 premiere date 

