SET launches dynamic weekend lineup with ‘Superstar Singer 3’, ‘Madness Machayenge – India Ko Hasayenge’

Sony Entertainment Television is set to elevate weekend entertainment with the unveiling of two exciting shows – ‘Superstar Singer 3‘ and ‘Madness Machayenge – India Ko Hasayenge.’ The perfect blend of music and laughter promises viewers an engaging and entertaining weekend.

Premiering on March 9, 2024, at 8 PM, ‘Superstar Singer 3,’ a homegrown kids’ reality singing show, will showcase extraordinary vocal talents of young contestants from across India.

The season aims to preserve and build upon the legacy of Indian music, featuring mentorship from captains Pawandeep Rajan, Arunita Kanjilal, Salman Ali, Mohd Danish, and Sayali Kamble, guided by the Super Judge Neha Kakkar and hosted by Haarsh Limbachiyaa.

‘Madness Machayenge – India Ko Hasayenge,’ airing at 9.30 PM, promises to redefine comedy with a diverse lineup of seasoned comedians, including Huma Qureshi as Madness ki Malkin and Harsh Gujral as the host.

The show encompasses stand-up routines, gags, skits, roasting celebs, spoofs, and a unique segment where comedians take on real-life serious jobs.

Neeraj Vyas, Business Head of Sony Entertainment Television, expressed excitement about bringing this family-friendly viewing experience, ensuring unforgettable moments of harmony and laughter over the weekend. The shows are expected to provide a platform for budding talent in music and set new standards in the world of Indian comedy.

‘Madness Machayenge – India Ko Hasayenge’ is Co-Presented by Lahori Zeera, with Special Partner, Priyagold Butter Bite Biscuits, and ‘Superstar Singer 3’ is Co-Powered by Ching’s Schezwan Chutney, with Special Partner, Priyagold Butter Bite Biscuits.

Starting from March 9, 2024, catch ‘Superstar Singer Season 3’ at 8.00 PM and ‘Madness Machayenge – India Ko Hasayenge’ at 9.30 PM, exclusively on Sony Entertainment Television.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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SET launches dynamic weekend lineup with ‘Superstar Singer 3’, ‘Madness Machayenge – India Ko Hasayenge’

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