Saregama India has named Vinay Kumar Guwalani as its new Senior Vice President for Music Monetisation and Marketing, effective July 1, 2025.

With more than 17 years of experience in the music and entertainment industry, Guwalani brings a strong blend of strategic insight and executional expertise. A graduate in engineering from Mumbai University’s WIEECT, he has held senior roles at renowned organisations like Zee Music Company and Believe. In his immediate past role at Believe, he led digital monetisation strategies and strengthened artist partnerships as Director – Label & Artist Solutions.

In his new capacity at Saregama, Vinay Kumar Guwalani will be responsible for driving forward the company’s digital monetisation initiatives, developing innovative marketing campaigns, and enhancing relationships with artists and partners. His appointment reflects Saregama’s ambition to deepen its footprint in the evolving music ecosystem and unlock new avenues for artist and audience engagement.

Industry observers say Guwalani’s strong track record in content monetisation and artist relations makes him a natural fit to lead Saregama’s music business into its next growth phase. His role will be instrumental in navigating the rapidly shifting landscape of digital music consumption and monetisation.