In a high-powered collaboration blending tech innovation with superhero storytelling, Samsung Electronics has announced a global partnership with Warner Bros. and DC Studios to celebrate the launch of the new ‘Superman film’. The initiative will feature a slew of fan activations, themed video content, and exclusive Superman digital art, all under the banner of a new campaign titled “It’s not just big. It’s super big.”

According to a Samsung press release, the partnership aims to offer fans a deeper and more immersive connection to the legendary superhero by leveraging Samsung’s advanced visual display technologies and expansive TV lineup. The campaign arrives in time for the worldwide theatrical release of ‘Superman’, the first film in DC Studios’ new cinematic universe, written, directed, and produced by James Gunn. The movie is set to hit theatres on July 9.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and characters they love, whether in the theater or at home.”

Fans around the world can expect to experience the campaign through multiple touchpoints. In London, Daily Planet-themed newsstand kiosks will pop up at iconic locations such as The Shard and Kings Cross Station. These activations will offer limited-edition Superman-themed items, exclusive giveaways, and a chance to participate in a global social media challenge. Winners will stand to take home super prizes — including Samsung’s massive 98-inch television set.

Across major malls in Asia, including locations in Malaysia, Vietnam, and South Korea, interactive installations will offer immersive pop-up displays, Superman-themed photo booths, and hands-on product experiences. These regional activations aim to blend the excitement of the film with Samsung’s latest display technologies.

One of the key highlights of the campaign is the special 10-piece Superman digital art collection curated in collaboration with DC Comics, available on Samsung Art Store. The limited-time collection is accessible for free from July 1 through August 31 on The Frame and 2025 QLED and Neo QLED Samsung TV models, giving fans a unique way to showcase Superman’s legacy in their homes.

As part of its ‘Super Big’ lineup, Samsung is spotlighting its largest screens — 98”, 100”, and 115” Class options across its Neo QLED and Crystal UHD range — promising a cinematic viewing experience that matches the scale of the Man of Steel. Enhanced by AI-driven image processing and dynamic contrast features, these models aim to redefine the home entertainment landscape.

For more information, fans can visit www.samsung.com.