Roku, Inc. announced that three senior executives have been named as presidents of the company’s media, devices, and consumer experience business areas.

Media industry veteran Charlie Collier will be joining Roku as President of Roku Media, effective in late October, based in New York.

Under Collier’s leadership, Roku Media will reinforce the company’s commitment to serving advertisers, content partners, and consumers across Roku’s market-leading streaming platform.

In his new role, Collier will oversee the growth and evolution of Roku Media globally, which includes ad sales and Roku’s ad platform business as well as content for Roku’s owned and operated channels, including The Roku Channel.

Collier brings over 25 years of experience in media business leadership and transformation. He currently serves as the CEO of FOX Entertainment Group, where he is responsible for driving the overall vision and business at FOX Entertainment, the company said in a statement.

Alison Levin, Vice President, Ad Revenue and Marketing Solutions; Louqman Parampath, Vice President, Ad Product; Mirjam Laux, Vice President, International Advertising and Content; and Rob Holmes, Vice President, Programming will report to Collier.

Collier will also collaborate on commercial strategy with Tedd Cittadine, Vice President, Content Partnerships, who continues to lead Roku’s relationships with third-party apps and streaming services, and Gil Fuchsberg, Senior Vice President, Corporate Development & Strategic Partnerships, to whom Cittadine will continue to report.

In addition, Mustafa Ozgen and Gidon Katz are being elevated from their current senior vice president roles at Roku.

“As Roku grows internationally, these positions will help bring more focus to key areas of our business as the global shift to streaming continues,” said Anthony Wood, Founder, and CEO, of Roku.