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As India continues to struggle with the second wave of the Covid-19 pandemic, Zee Entertainment Enterprises Ltd. (ZEE), a leading Global Content Company, along with Salman Khan Films (SKF), have pledged to provide support towards Covid relief work across the nation, including the donation of essential medical equipment ranging from oxygen cylinders, concentrators, and ventilators.
This support will come from the revenues accumulated from the multi-platform release of the much-awaited film ‘Radhe’ on 13th May 2021. ZEE and SKF have partnered with India’s largest and most trusted donation platform – GiveIndia, to activate the much-required relief efforts.
The recent flow of cases across the country has led to a severe strain on medical facilities due to a shortage of critical life-saving equipment.
The contribution from the revenue generated by the film’s multi-format release across theatres, ZEE’s pay-per-view service – ZEEPlex, and India’s leading OTT platform – ZEE5, will assist GiveIndia in acquiring the mentioned essential medical supplies to support the healthcare system.
ZEE and SKF will also work towards providing support to the families of daily wage earners who are an integral part of the overall media and entertainment ecosystem.
