Reliance Industries has marginally reduced its holding in Ekta Kapoor-led Balaji Telefilms, with its stake falling to 21.07 percent in FY25 from 24.82 percent in the previous fiscal, the company’s annual report has revealed.

According to a report by The Economic Times, Reliance continues to remain the largest non-promoter shareholder in the production house despite the trimming. The conglomerate had first picked up close to 25 percent in Balaji Telefilms back in 2017, when it invested Rs.413 crore through a preferential issue as part of its larger Jio content strategy.

Balaji Telefilms, promoted by Ekta Kapoor and Shobha Kapoor, has been a leading player in television content production and has also made its presence felt in films and digital entertainment. Reliance’s investment in the company was seen as a key step in strengthening content play for Jio’s digital platforms, where original programming and exclusive rights to Balaji’s library were seen as strategic assets.