India’s leading private radio and entertainment network, Red FM, has announced the launch of Red Premier League (RPL), Kashmir’s biggest cricket festival, marking an exciting debut to professional cricket in the region.

All matches of the RPL will take place at the Delhi Public School, Srinagar, under lights, utilizing state-of-the-art facilities and a pristine turf wicket. The league, which started yesterday, will conclude on October 17, a press statement from Red FM stated.

The Red Premier League is set to revolutionize the cricket scene in Jammu & Kashmir. The tournament will feature 12 teams, two pools, and 37 action-packed matches, making it the largest professional cricket league in the region, the statement claimed.

Each team can include up to four national-level players and must also feature at least one Under-19 player, ensuring a balance of experience and youth development. Every match will be streamed live on Red FM JK and JK Sports Time so millions of cricket fans across the region and beyond can tune in.

Speaking on the sports foray, Nisha Narayanan, Director & COO, of RED FM and Magic FM, said, “We are evolving sports as a core category at Red FM. Especially after the success of the Carrom Street Festival in Kolkata, we are now looking at sports as a powerful platform to connect with audiences beyond the limitations of radio. From podcasts to on-air campaigns, cricket has always been part of our DNA. This is why we are beyond thrilled to launch the Red Premier League, a dedicated sports IP, taking it to a more local level and engaging communities meaningfully.”