Rashmika Mandanna, one of India’s most beloved actors and youth icons, has been announced as the new global brand ambassador for Crocs, becoming the face of the footwear giant’s campaigns from India. With her infectious charm and wide appeal across regions and languages, Rashmika is expected to give the brand a refreshing push in the Indian market and beyond.

According to a report in The Economic Times, Crocs has signed Rashmika as the first Indian face for its global campaigns, reinforcing its focus on India as a key market. The actor will appear in a series of promotional campaigns and digital pushes, wearing a range of the brand’s most iconic and lifestyle-forward footwear, including its classic clogs and sandals. The move aligns with Crocs’ global strategy to partner with influential personalities who connect deeply with young, fashion-forward consumers.

Rashmika, who enjoys a massive fan following across South Indian and Hindi cinema, said she was thrilled to join the Crocs family, describing the brand as “bold, expressive, and uniquely comfortable.” Her personal style, which blends comfort with a dash of cool, aligns perfectly with the brand’s positioning among Gen Z and millennials.

Crocs, which has seen a strong resurgence in recent years thanks to collaborations with celebrities and designers worldwide, is now looking to deepen its connection with Indian audiences. The brand has been expanding its retail presence across metros and Tier 2 cities, banking on the growing appetite for athleisure and casual wear in the country.