Gresbond by Kajaria, the tile-fixing solutions brand from Kajaria Ceramics Limited, has announced actor Ranveer Singh as its brand ambassador. He will feature in the brand’s new campaign, ‘Tile Expert Ka Tile Adhesive’, which is set to roll out nationally from October 16, 2026, across digital platforms, social media, outdoor advertising and on-ground activations.

According to a press release, the association aims to strengthen Gresbond’s presence in India’s tile-fixing solutions market and bring greater consumer awareness to the importance of choosing the right adhesive, grout and surface-care products. Ranveer Singh will continue his association with Kajaria, India’s leading tile manufacturer, while his new role with Gresbond extends the partnership to the products and expertise required to install tiles correctly.

Known for his energetic screen presence and distinctive personality, Ranveer Singh reflects the brand’s focus on ambition, determination and excellence. The new campaign will feature a series of films showcasing Gresbond’s products and highlighting the role of expert tile-fixing solutions in creating durable and well-finished spaces.

Commenting on the association, Ranveer Singh said his longstanding relationship with Kajaria had been an incredible experience and that he admired the brand’s commitment to innovation and design. He added that Gresbond extends the same focus on quality and expertise to the foundation beneath every beautiful space, offering tile-fixing solutions designed to help installations last.

Kartik Kajaria, who leads the Gresbond business, said the appointment of Ranveer Singh reflects Kajaria Ceramics’ commitment to expanding the brand. He noted that the company has spent the past few years strengthening its products, manufacturing capabilities and distribution network, and is now looking to introduce tile-fixing solutions to a wider audience.

Kartik also highlighted that tile adhesives and related products remain an overlooked part of the overall tiling process, despite their importance in ensuring the performance of an installation. He said the campaign aims to communicate this message in an engaging and memorable way, with the long-term goal of making Gresbond synonymous with expert tile fixing in India.

Gresbond offers a portfolio of tile adhesives for ceramic, vitrified, natural stone and large-format tiles, alongside epoxy and cementitious grouts, surface cleaners and professional tiling tools. Its range includes solutions for indoor, outdoor and wet-area applications, as well as specialised products for large-format tiles and tile-on-tile installations.

Through the new campaign, Gresbond aims to highlight the importance of choosing the right tile-fixing products, positioning expert installation as an essential part of creating spaces that combine design with lasting performance.