In a landmark move, Radio City has announced its debut on JioTV, marking a significant milestone as the first radio station in India to introduce a 24×7 video channel named ‘RC Studio.’

The fusion of Radio City with JioTV not only expands the station’s reach but also presents advertisers with unparalleled opportunities to engage with a nationwide audience. With access to JioTV’s extensive mobile app, Radio City aims to tap into JioTV’s massive user base across the country.

By venturing into the digital realm, Radio City aims to capture the attention of the younger, digitally savvy generation, reigniting their interest in radio through engaging visual content. RC Studio will cater to Gen Z’s preferences, offering content tailored to their tastes.

Furthermore, the launch of RC Studio on JioTV+ expands Radio City’s presence to connected TVs, enhancing accessibility and inclusivity across different audience segments.

Ashit Kukian, CEO of Radio City, expressed his enthusiasm for this innovative leap, stating, “Our RC Studio’s tagline, ‘Mast Raho’, encapsulates our dedication to crafting a comprehensive digital experience that caters to our existing and new audiences.”

With the integration of Radio City’s timeless audio content with dynamic visuals on JioTV and JioTV+, the collaboration signifies a paradigm shift in broadcasting, offering audiences a holistic entertainment experience like never before.

RC Studio promises a diverse array of content, ranging from refreshing music to exclusive interviews with industry luminaries, providing viewers with an immersive and engaging entertainment experience.

The launch of RC Studio on JioTV reaffirms Radio City’s commitment to innovation and its readiness to embrace the digital era, setting new standards in entertainment delivery.