Cyber security company QuickHeal Technologies has launched its first-ever regional TVC in Telugu, featuring popular South Indian film stars Aishwarya Pesse and Vinodhini.

The TVC was conceptualized and created by Fourth Dimension Media Solutions.

The edits are made in 20, 25, 30 and 40 seconds and the campaign started a few days ago on most of the Telugu TV channels to overwhelming response, a statement from Fourth Dimension said.

Speaking on the TVC, Shankar. B, CEO, Fourth Dimension Media, said, “This ad has been executed keeping in mind the nativity of the Telugu audience. This is for the first time that a brand in this category has taken such a big leap in television.”

Fourth Dimension is one of India’s biggest media outsourcing brands, which completed a decade’s operations a couple of months back. It also represents Tamil and Telugu news channels like Puthiyathalaimurai News and V6 News, apart from Velugu (Telugu newspaper) and TV5 Kannada.

Quick Heal Technologies (known as Quick Heal) is an Indian multinational cybersecurity software company headquartered in Pune, Maharashtra.  The company develops security software for consumers, servers, cloud computing environments, and small and medium enterprises.