Prime Video has launched Channel K, a premium Korean entertainment channel by Interactive Media Mix, Inc. (IMX), as an add-on subscription in India. Designed to cater to the growing demand for Korean content, Channel K offers an extensive range of popular dramas, movies, K-pop concerts, and reality shows, marking a significant step in expanding the Hallyu wave in the country.

Channel K’s offerings include:
• Popular Dramas: Summer Strike and Personal Taste.
• Acclaimed Movies: Joint Security Area (JSA), The Battle: Roar to Victory, and Our Season.
• Exclusive BTS Content: 2024 BTS FESTA: Message from Jin, with concert footage and behind-the-scenes documentaries.
• K-Pop Specials: NCT Nation and Made in Korea: The K-Pop Experience.

Channel K is available as an add-on subscription for INR 79 per month, with a limited-time introductory price of INR 1 for the first month. This special offer ends on December 5, 2024, at 12 noon.

Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals) at Prime Video, emphasized the rising popularity of Korean content in India, citing successful series like Marry My Husband and Jinny’s Kitchen. “The addition of Channel K deepens our commitment to offering diverse international content,” he said.

Sohn Il-Hyung, CEO of IMX, highlighted Channel K’s mission to bring premium Korean entertainment to global audiences. “We are thrilled to collaborate with Prime Video to make Korean content more accessible to Indian fans,” he stated.

Prime Video’s add-on subscriptions offer a seamless experience:
• Single Login: Unified access to all subscriptions within Prime Video.
• Effortless Discovery: Personalized recommendations across all premium subscriptions.
• Enhanced Features: Access to X-Ray, consolidated watchlists, and offline downloads.
• Wide Selection: Thousands of titles from over 20 OTT services, now including Channel K.

Prime Video continues to strengthen its position as a comprehensive entertainment destination by diversifying its content portfolio with culturally rich and globally popular offerings like Channel K.