Pogo, India’s homegrown kids’ entertainment channel, is set to mark the birthday of its iconic young supercop, Little Singham, with a grand celebration blending action, dance and dhamaka.

Scheduled for August, the high-energy, multi-platform campaign promises to bring fans closer to the beloved character through immersive experiences on and beyond television.

The festivities kicked off with the release of a dynamic promo showcasing Little Singham’s courage, loyalty, and never-give-up spirit. The highlight is a specially choreographed ‘hook step’ designed to encourage fans to join the celebrations and share their moves on social media.

“Little Singham is more than just an icon; he stands for courage, confidence, and positivity, making him a true role model for millions of children across India,” said Sai Abishek, Head of Factual Entertainment, Lifestyle & Kids, South Asia, Warner Bros. Discovery.

“Over the past eight years, Little Singham’s universe has deeply connected with kids and families, becoming a milestone for Pogo and Warner Bros. Discovery. We remain committed to expanding this beloved world,” he added.

Janhavi Vyas, Head of Marketing, South Asia, Warner Bros. Discovery, added, “This campaign has been designed as an exciting, multi-touchpoint experience that resonates with kids on and off screen. From high-energy content to immersive on-ground activations, we’re thrilled to make fans part of the celebrations in fun and meaningful ways.”

With a mix of thrilling content, interactive activities, and nationwide engagement, Pogo aims to make Little Singham’s birthday a memorable event for fans across the country.