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India’s leading media house, Indian Express Group has appointed Pallaw Kumar in a key role in online division as Online head.
The company has been conceiving and developing special projects, brand solutions, and strategic partnerships for the group’s bouquet of online brands.
Pallaw has graduated in International Business & Marketing and has 10 years of rich experience in brand & marketing management of the leading print & electronic media brands.
Prior to joining The Indian Express, he has been associated with Outlook Group as assistant vice president – brand & marketing. The national campaigns, ‘Outlook Poshan 2.0’ and ‘Outlook Speakout’.
Pallaw has been known for his expertise in strategic campaigning for his detailed analysis and perfect planning. He conceived and developed the 360° campaigns and content strategies for the brands such as ZEE News, Amar Ujala, UNICEF, etc.
During his tenure at ZEE Media, he has been an eyewitness of ZEE New’s journey of becoming the No.1 national news channel from No.5. He had been an integral part of the brand team during the launches of several national and regional channels.
In his several brand campaigns, ‘Aaj Aapne ZEE News Dekha Kya?’ and ‘ZEE News Ab Desh Ke har Kone Mein’.
