Pakistan tops in viewership of Prasar Bharati YouTube channels

Pakistan, with 1,24,99,952 views, tops the list of countries where Indian pubcaster Prasar Bharati’s 170+ YouTube channels have been very popular in 2021 till November-end.

The United States occupies the No. 2 sport for such viewership of Prasar Bharati YouTube channels in 2021 with 97,59,289 views. And, the year is yet to end.

Quoting data from Google and YouTube Analytics, Minister of Information and Broadcasting Anurag Singh Thakur said Thursday in Rajya Sabha (Upper House).

The year-wise views on “NewsOnAir” app containing AIR and DD channels and also other digital video content:

Year	Views (in Crores)
2018	Not Available
2019	12.0
2020	29.5
2021 (till 30thNovember, 2021)	19.9
Source: Google Analytics.

Prasar Bharati has currently made more than 250 All India Radio (AIR) channels digitally available on its “NewsOnAir” app for android and iOS platforms, the Minister said, adding that apart from this Doordarshan channels and various live programmes of national importance, which do not involve copyrights issues, are also being live-streamed on this app, Thakur said in reply to query from a fellow parliamentarian on Prasar Bharati’s digital viewership data.

“These channels are also made available on newsonair.com website for net users for global audience. Further, Prasar Bharati is having 170+ YouTube channels of its AIR and Doordarshan network for the viewers,” he added.

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N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Pakistan tops in viewership of Prasar Bharati YouTube channels

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