ONLY India has brought Indian woman cricketing ace Smriti Mandhana on board for its Autumn 2026 denim campaign, ‘The ONLY Fit’, pairing the brand’s signature denim proposition with the sporting star’s image of confidence, individuality and self-expression.

The campaign puts jeans and statement jackets at the centre, with ONLY positioning the collection as versatile pieces that can move from everyday comfort to standout looks.

The brand, according to a company press release, said the range is designed to be styled, switched up and worn repeatedly, reflecting its belief that denim is “timeless and always open to interpretation”.

“Smriti Mandhana is one of the standout icons of her generation, not just for what she has accomplished, but for how she has gotten there: on her own terms, in her own time, always staying true to herself,” said Sumit Dhingra, CEO and Country Director, BESTSELLER India.

“That quiet confidence and authenticity is exactly what ONLY represents,” he added, saying the collaboration aims to inspire young women to pursue their ambitions boldly and carry their individuality with pride.

For Mandhana, the partnership was a natural fit with her approach to fashion.

“What drew me to ONLY is the ease and energy the brand brings to style. That instantly resonated with me,” she said.