NXTDIGITAL, the dynamic digital media division of Hinduja Global Solutions Ltd. (HGS), is set to broaden its digital offerings and expand its reach across India. To further elevate customer satisfaction, the group has appointed veteran communications and customer engagement expert Sooraj Keswani as its Chief Customer Experience Officer.

With a rich professional background spanning more than three decades in media, retail, marketing, and enterprise consulting at esteemed companies like The Indian Express Newspapers, Madison, Concept Communication, Hansa Cequity, and Mirum India, Sooraj will spearhead initiatives to enhance customer experience across all product portfolios, Financial Express reported.

One of his primary responsibilities will involve collaborating with the group’s extensive pan-India franchisee network to create and deliver customized products tailored to hyperlocal preferences. Additionally, he will oversee branding and marketing functions.

Vynsley Fernandes, Whole-time Director at HGS and Head of the media group, expressed his enthusiasm for the appointment, stating, “We are delighted to welcome Sooraj Keswani to HGS and the NXT Media Group. His diverse experience across media, communications, technology-led marketing, and building customer experience aligns perfectly with our company’s digital vision for the future. We look forward to the exciting journey ahead with him at the helm, driving delightful experiences for our customers.”

Keswani shared his thoughts, saying, “The Hinduja Group is known for its integrity and customer focus. NXT Media Group has aggressive growth plans across its business verticals, and I am very excited to join them in this journey to scale customer experience and brands to the next level.”