Nutrela, soya nuggets brands, has announced Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador.

Shilpa, an actor, entrepreneur, fitness icon and an advocate for balanced living, embodies Nutrela’s core values of health and nutrition. The collaboration highlights Nutrela’s versatility, showcasing its range of dishes as the ideal choice for nutritious lifestyle, a press release stated.

Speaking about the association, Sanjeev Asthana, CEO of Patanjali Foods Ltd., which owns the Nutrela brand, said, “Shilpa Shetty is a leading figure in health and wellness in India. Our brand ethos are perfectly aligned with Shilpa’s, making her the ideal face for Nutrela. Her deep-rooted passion for wellness complements our commitment to promoting a balanced, protein-rich diet. Shilpa’s influence will further elevate Nutrela’s mission, inspiring millions to embrace Nutrela Soya Nuggets as a vital part of their wholesome diet.”

Commenting on her partnership with Nutrela, Shilpa stated, “I am thrilled to join Nutrela’s remarkable journey. I believe Nutrela Soya Nuggets is an exceptional, protein-rich food that is not only nutritious but delicious too. I resonate with the brand’s commitment of promoting a nutritious lifestyle and making a positive impact on Indian households.”

With Shilpa on board, Nutrela is set to roll out an array of campaigns, recipes and engaging content across digital, print, TV, online and OOH platforms.