Nikita Kandhari has taken on an expanded role at Prime Video and Amazon MGM Studios, where she will now lead content marketing for the Hindi slate across the platforms.

In a LinkedIn post yesterday, Kandhari announced that her new mandate will cover marketing strategies for original series, films and licensed titles. Reflecting on her journey over the past year, she described it as a phase of significant learning that involved building new intellectual properties, shaping campaigns and working closely with cross-functional teams to strengthen audience engagement.

She also expressed gratitude for the trust, mentorship and collaboration that contributed to her professional growth, adding that she looks forward to creating thoughtful, audience-first campaigns for stories she strongly believes in.

Kandhari presently serves as Principal, Content Marketing at Prime Video and brings with her extensive experience in the streaming industry. Prior to this role, she has worked with major platforms including Netflix and Disney+Hotstar, building expertise in content strategy and marketing across diverse entertainment formats.

Her expanded leadership role is expected to further strengthen Prime Video and Amazon MGM Studios’ Hindi content portfolio, as the platforms continue to invest in original storytelling and targeted audience outreach in India’s rapidly growing digital entertainment space.