Nickelodeon’s 13th homegrown IP ‘Kanha – Morpankh Samraat’ to go live on Sonic
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12 months ago 01:30:25pm Television

Nickelodeon’s 13th homegrown IP ‘Kanha – Morpankh Samraat’ to go live on Sonic

New Delhi, 26-May-2023, By IBW Team

Nickelodeon’s 13th homegrown IP ‘Kanha – Morpankh Samraat’ to go live on Sonic

From ‘Motu Patlu’s’ iconic friendship to ‘Rudra’s’ magical adventures to ‘Chikoo and Bunty’s’ relatable sibling banter to the first homegrown sci-fi kids’ comedy series ‘Abhimanyu Ki Alien Family’ and much more, Nickelodeon has identified whitespaces and addressed the consistent demand for engaging and immersive storytelling.

Nickelodeon is set to bring its recently announced 13th homegrown IP – ‘Kanha – Morpankh Samraat’ on Sonic beginning May 28, every day at 10.30 AM, further fulfilling its promise of propelling indigenous stories.

‘Kanha – Morpankh Samraat’ is a captivating mythological series that chronicles the evergreen tales of the adolescent Kanha and traces his journey as a son, warrior, hero, and friend, showcasing his playful and mischievous antics.

Each episode tells a legendary story from Kanha’s life, highlighting his brave acts and lessons in love and kindness.

Recognising the show’s potential for broader appeal, Nickelodeon will move it to Viacom18’s Hindi general entertainment channel Colours Rishtey, thereby strengthening the kids’ franchise’s presence across different age groups and broadening its impact.

Speaking on the latest addition to its homegrown IP lineup, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “At Nickelodeon, we have consistently set category benchmarks, revolutionizing entertainment for young audiences. We believe that introducing a show like Kanha – Morpankh Samraat will help kids connect to their roots through inspiring tales from our rich cultural heritage.

“As we embark on this remarkable journey, we remain dedicated to strengthening our franchise while simultaneously extending our content beyond our kids’ network on Colors Rishtey, thus reaching new heights and connecting with the minds of kids and families alike,” Jaipuria added.

Anu Sikka, Head – Creative, Content, and Research, Kids TV Network, Viacom18, said, “At Nickelodeon, we prioritize our young audience and strive to provide them with content that they truly enjoy. We have always broken the mould by bringing unique stories and endearing characters.

“While Kanha is an evergreen character, it’s time to bring back his tales in a new avatar that appeals to a wider audience.

“Our partnership with Cosmos-Maya further amplifies our commitment to creating groundbreaking content that sparks imagination and ignites young minds,” Sikka added.

Megha Tata, Chief Executive Officer, Cosmos Maya, said, “As Nickelodeon embarks on the journey to create a new world with their latest IP ‘Kanha – Morpankh Samraat’, we are thrilled to partner with them once again. This association strengthens our bond and reflects our commitment to delivering engaging and captivating content to young viewers. Together with Nickelodeon, we are excited to bring to life the adventures of Lord Kanha in an adolescent avatar.”

‘Kanha – Morpankh Samraat’ will be brought to life through a robust marketing mix that includes partnerships, immersive experiences, and a slew of social media, digital, and on-ground initiatives.

The show will further engage children’s imaginations with a variety of unique and creative promos across a variety of platforms, including GECs, music and movie channels, and other channels across and beyond its network strength. From in-theater advertising to ads on connected TV platforms, the kids’ franchise aims to increase engagement and show awareness among young viewers.

Leading the local IP content game with creative storytelling and great animation, Nickelodeon’s launch of ‘Kanha – Morpankh Samraat’ is yet another addition to the network’s robust content slate and is sure to capture the hearts and minds of kids and families alike.

Immerse yourself in the captivating world of young Kanha with ‘Kanha – Morpankh Samraat’, which premieres on Sonic and Colours Rishtey on May 28, 2023 at 10.30 AM daily!

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