Nickelodeon has partnered with the Ayush Ministry to educate and inspire young minds about the numerous benefits of yoga under its flagship campaign, #YogaSeHiHoga, marking the fourth consecutive year of collaboration in its ongoing effort to make yoga a daily routine in every kid’s life

As part of the campaign, renowned duo Motu-Patlu, magic toon Rudra, and the newest alien in town Abhimanyu were seen spreading the message of a healthy lifestyle at the country’s largest Yoga event in Jabalpur, performing Yoga Aasans with the Vice President of India Jagdeep Dhankhar, Shivraj Singh Chouhan,Chief Minister, Madhya Pradesh, and other dignitaries, commemorating International Yoga Day.

As per a press release, Nicktoons, who were seen performing alongside 150,000 people at the grand event at Garrison Ground, made the practice of yoga fun and engaging for the children in attendance.

The event also featured Prime Minister Narendra Modi delivering a special video message to participants about the importance and values of yoga practice.

The Nicktoons not only spread the joy of yoga but also instilled in those who attended a sense of mindfulness and self-awareness.

Nicktoons has actively promoted a healthy mind and body in children through initiatives such as #YogaSeHiHoga.

In 2019, Nickelodeon celebrated International Yoga Day wherein Nicktoons Motu-Patlu performed Yoga with Prime Minister Narendra Modi and 40,000 people at Prabhat Tara ground, Ranchi, and collaborated with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’.

Nickelodeon has virtually observed Yoga Day in collaboration with the AYUSH Ministry to instill yoga habits and highlight the importance of developing a stronger immune system.

The digital partnership was heavily promoted through interactive posts and videos and was followed by a nationwide contest that reached over 630,000 mothers and children combined through digital mediums, with 3000+ entries received under the Yoga contest hosted on the brand platform.

Commenting on associating with Nickelodeon for the fourth year in a row, Kavita Garg, Joint Secretary, Ministry of Ayush, said, “The Ayush Ministry has always supported and encouraged innovative initiatives that promote the practice of yoga. The longstanding pro bono association between Nickelodeon and the Ayush Ministry exemplifies the power of entertainment and education coming together to create a positive impact on children’s lives and inculcate in them healthy habits.”