Nexus Malls recently named Amitabh Bachchan as their Happiness Ambassador. Bachchan is seen in the Nexus Malls Digital Ad film, which was released earlier today, assisting in the selection of the hottest purple dress from one of the malls in the Nexus Malls portfolio.

The digital ad is part of a larger campaign that Nexus Malls has planned with Amitabh Bachchan for the holiday season.

“As we continue to build our brand, we are confident that this campaign will help us further strengthen our position in the minds of our customers,” said Nishank Joshi, CMO of Nexus Malls. Our campaign with Mr. Bachchan is our commitment to staying true to our brand promise of bringing an ‘Ab Har Din Kuch Naya’ experience for our customers, every time they visit our malls.

The commercial was produced by ‘Corcoise’ and directed by ‘Prasoon Pandey,’ but it was written by Anurag Agnihotri and Piyush Pandey. The campaign will use a variety of media, including print and digital channels. Enjoy watching the TVC because it is all about having fun with your loved ones!