News18 Studios, the branded content division of Network18, has announced strategic appointments to drive its monetisation efforts and enhance audience engagement.

Sanjukta N Kapoor and Neha Nagpal Chatterjee have joined as Vice Presidents – Revenue, overseeing the network’s flagship editorial Intellectual Properties (IPs). The appointments mark a significant step in News18 Studios’ mission to solidify its market leadership and drive impactful brand partnerships.

Both Sanjukta and Neha will report directly to S Shivakumar, CEO of News18 Studios, and will focus on monetisation strategies tailored to regional and national markets.

News18 Studios has long been a pioneer in delivering culturally resonant and meaningful branded content. The network’s IPs, spanning politics, business, and culture, are known for fostering thought leadership and driving value for both audiences and brand partners.

Sanjukta N Kapoor, Vice President of Revenue (West & South), brings over 20 years of experience in media sales. Previously associated with the Times Group for 15 years, she excelled in integrated media solutions across television and print. Her last role was Vice President & Business Head at Republic Brand Studio.

Neha Nagpal Chatterjee, Vice President of Revenue (North & East), has a dynamic career spanning two decades in digital, television, and print media. She played a pivotal role as Director of Sales at ShareChat, where she helped launch Moj, India’s popular short-video platform. Her expertise lies in crafting media solutions that connect diverse Indian markets.

S Shivakumar, CEO of News18 Studios, remarked, “At News18 Studios, our mission is to drive culture forward through thought leadership and meaningful engagements. With Sanjukta and Neha on board, we aim to elevate our flagship properties and create impactful opportunities for brands to connect with audiences.”

News18 Studios focuses on collaborating with purpose-driven brands, fostering narratives that align with cultural movements and engage communities. These partnerships aim to build lasting impact, strengthen stakeholder connections, and contribute to nation-building efforts.

The addition of seasoned professionals Sanjukta and Neha is set to propel News18 Studios into its next phase of growth, cementing its position as a leader in the branded content space.