With the sacred city of Puri preparing for the divine chariot procession of Lord Jagannath, News18 Odia has announced a grand programming lineup to celebrate and broadcast the Rath Yatra 2025. 

Promising to bring viewers closer to one of India’s most revered spiritual events, the channel will roll out an immersive 15-day coverage, capturing every sacred ritual, vibrant cultural performance, and the unmatched devotional spirit of this iconic festival.

According to a press release issued by News18 Odia, the comprehensive telecast will begin on June 27 and run through July 5, bringing viewers uninterrupted live coverage of the Rath Yatra and the Bahuda Yatra, along with deep-dive specials, documentaries, and cultural highlights. The programming is designed to offer not just a visual treat, but also spiritual insight into the traditions and stories that surround the chariot festival of Lord Jagannath, Balabhadra, and Subhadra.

A key feature of the broadcast is the special series Badadande Bije Jagannath, which takes viewers behind the scenes with documentary-style storytelling. Covering the spiritual build-up to the festival, the series includes exclusive stories, expert interviews, and a close look at the intricate preparations underway in Puri. From the ceremonial rituals on Rath Yatra Day (June 27) to the return journey on Bahuda Yatra (July 5), the live programming promises to deliver a holistic experience of the Yatra to viewers across Odisha and beyond.

News18 Odia is also shining a spotlight on the deeper spiritual fabric of Odisha by taking audiences to other revered locations like Kantilo Nilamadhab, Patali Srikhetra, and Chatiabata, capturing the essence of pilgrim journeys and temple traditions. These segments aim to forge a deeper connection between the viewers and the sacred geography of Jagannath worship.

The elaborate coverage is supported by a host of sponsors who have come together to amplify the celebration. The telecast is co-powered by Madhukunj Agarbatti, Evergreen Tea, Santanu English Medium School, and Nippo Swooper. Special Partners include Dynapar QPS Plus, Scan Steels Ltd, TBW Combook, Hari Plast, IMFA, Akash Education, TVS Raider, and Muthoot Finance. Associate Sponsors range from Ganesh Group of Institutions and Sri Sri University to Keshari Chatua, Hi-Tech Medical College, Mountain Breeze, and Airtel.

More than just a festival broadcast, News18 Odia’s coverage aims to serve as a spiritual and cultural tribute to the legacy of Rath Yatra. The channel’s editorial and technical teams are stationed in Puri to ensure an enriching viewing experience with real-time visuals, immersive storytelling, and expert commentary.

Viewers can tune in to News18 Odia on June 27 for the all-day telecast of Rath Yatra 2025 and be a part of the divine spectacle as it unfolds live from the grand avenues of Puri.