News18 India, the country’s leading Hindi news channel, has announced the launch of its brand-new show, ‘Viral Baat Raunac Ke Saath’, featuring one of India’s most popular radio personalities and digital creators, RJ Raunac. The show promises to deliver a unique blend of humor, insight, and trending conversations, connecting mainstream news with the vibrancy of the digital world.

Starting this week, ‘Viral Baat Raunac Ke Saath’ will air every Thursday and Friday at 8.35pm. As per the official press release, the show will feature digital explainers, AI-powered videos, and light-hearted takes on viral topics, social trends, and national issues — all delivered in RJ Raunac’s signature engaging and entertaining style.

In addition to television broadcasts, short and snackable clips will also be shared across News18 India’s social media platforms, expanding the show’s digital footprint and making it accessible to younger audiences who consume content online.

The collaboration between News18 India and RJ Raunac marks an innovative step towards merging credible news with new-age digital storytelling. By combining the trust and authority of India’s top news brand with RJ Raunac’s relatable, witty personality, ‘Viral Baat Raunac Ke Saath’ aims to redefine how audiences engage with news making it more conversational, shareable, and fun.

Speaking about the new venture, Jyoti Kamal, Managing Editor, News18 India, PH & JKLH, said, “We are very excited about our new show, Viral Baat Raunac Ke Saath, featuring RJ Raunac. He is one of India’s most beloved radio personalities and enjoys immense popularity among the youth. This show reflects News18 India’s continuous efforts to adapt to new formats, collaborate with influencers, and engage audiences where they are. With Viral Baat Raunac Ke Saath, we aim to blend news in a refreshing and relatable style, bringing together trending topics, humor, and insights for an engaging viewing experience.”

Sharing his excitement, RJ Raunac said, “I am absolutely thrilled to collaborate with News18 India for our upcoming show. These days, everything goes viral memes, reels, even people! So why not news? That’s exactly what we’re doing with Viral Baat Raunac Ke Saath, where news meets views in the most entertaining way. With News18 India, we’re creating a show that makes you think, smile, and share — all at once!”

By bringing creators like RJ Raunac to mainstream television, News18 India is setting a new benchmark in media synergy blending credible journalism with the dynamism of digital creators. ‘Viral Baat Raunac Ke Saath’ is all set to offer viewers a fresh, relatable, and engaging take on the stories shaping the nation.