News18 India has launched an ambitious new initiative, News18 India Utsav, designed to promote the rich tapestry of India’s art and culture. Envisioned as a vibrant platform, News18 India Utsav aims to showcase unique talent, foster creative discussions, and celebrate the diverse traditions that make India truly unique.

According to a press release, the initiative was inaugurated with a memorable evening in Raipur on July 31st, featuring performances and insights from notable figures such as Padma Bharti Bandhu, a renowned Kabir Bhajan singer; Padma Usha Barle, a celebrated Pandwani singer; Anurag Basu, a distinguished film director; and Shri Girish Pankaj, a respected litterateur. These esteemed guests captivated the audience with their thought-provoking insights and mesmerizing performances, setting a high standard for the initiative.

Mitul Sangani, CEO of Indian Languages Business at News18 Network, expressed his enthusiasm, stating, “We are thrilled to launch News18 India Utsav. As the country’s No. 1 Hindi news channel, we believe it is our duty to be partners in the growth of the country. Identifying and promoting India’s cultural prowess is a key part of building this leadership narrative for the nation. News18 India Utsav is an exciting step in this direction.”

Jyoti Kamal, Editor of News18 India and Hindi Digital, added, “We are really excited about News18 India Utsav. This will allow us to not only promote a variety of talent in the country but also bring to our audiences truly engaging content in exciting formats across different platforms. This is a further testament to our continued commitment to innovating and bringing fresh content for our viewers and users.”

News18 India Utsav is committed to becoming a premier destination for celebrating India’s cultural heritage. The platform will engage with both renowned and emerging creative personalities from various fields, including dance, music, art, literature, poetry, as well as thinkers, philosophers, and spiritual leaders. By doing so, News18 India Utsav aims to deliver enriching and gratifying experiences to its audience.

Through this initiative, News18 India continues its tradition of innovation, bringing fresh and engaging content to viewers while honoring the cultural heritage that defines India.