News18 Gujarati, Gujarat’s premier Gujarati news channel, launched its comprehensive election coverage campaign titled ‘Mahasangram.’

The initiative features a lineup of informative programs, including ‘Sansad Nu Sarvaiyu,’ ‘Khotu Na Lagadta,’ and ‘Tamari Bethak Tamari Vat,’ aimed at keeping viewers abreast of the latest political developments in the state, the channel said in a press statement.

As Gujarat prepares for voting on May 7, News18 Gujarati is dedicated to delivering insightful, accurate, and factual coverage through these programs. ‘Sansad Nu Sarvaiyu’ offers an insightful analysis of the performance of elected Members of Parliament over the past five years, evaluating their developmental initiatives and the fulfillment of election promises.

‘Khotu Na Lagadta’ provides a lighthearted and humorous perspective on political events in Gujarat and across India, offering viewers an entertaining exploration of political speeches, leader antics, and notable incidents.

‘Tamari Bethak Tamari Vat’ is a special segment dedicated to addressing the expectations and concerns of voters in various constituencies. Through informative discussions, the program sheds light on voter issues, political party stances, leader expectations, and real-life challenges faced by constituents.

With election dates already announced, News18 Gujarati plans to introduce additional election-focused shows to its programming lineup, ensuring viewers remain informed and empowered throughout the electoral process.