Twitter will now require users to have an account on the social media platform to view tweets, a move that owner Elon Musk has called a “temporary emergency measure”.
Users who try to view content on the platform will be asked to sign up for an account or log into an existing account to see their favourite tweets.
“We were getting data pillaged so much that it was degrading service for normal users!” Musk said in a tweet on Friday, according to a Reuters report.
He added that hundreds of organizations or more were scraping Twitter data “extremely aggressively”, affecting user experience.
Musk has previously expressed displeasure at artificial intelligence firms like OpenAI, the owner of ChatGPT, using Twitter’s data to train their large language models.
“We absolutely will take legal action against those who stole our data & look forward seeing them in court, which is (optimistically) 2 to 3 years from now,” he said.
In a letter addressed to Microsoft CEO Satya Nadella, Musk’s lawyer Alex Spiro in May asked the tech giant to conduct an audit of its use of Twitter’s content, alleging the Windows developer violated an agreement over using the social media company’s data.
The company has initiated a range of measures to bring back advertisers who left the platform under Musk’s ownership and to increase subscription revenue by making verification check marks a part of the Twitter Blue program.
Earlier in the month, Twitter had announced plans to focus on video, creator and commerce partnerships to revitalize the social media company’s business beyond digital advertising.
Twitter has also begun charging users to access its application programming interface (API), used by third-party apps and researchers.
Madras HC halts release of ‘Akhanda 2’ in major relief for Eros International
Kevin Vaz highlights India’s content surge at Asia TV Forum 2025
Gaurav Gandhi honored as M&E visionary at CII Summit 2025
Ministry of Tourism signs MoU with Netflix to showcase India’s destinations globally
GTPL Hathway unveils ‘GTPL Infinity’, new satellite-based HITS platform
Prime Video’s Nikhil Madhok calls for homegrown superhero in Indian streaming
Prime Video drops new posters for ‘Spider-Noir’ series
ShemarooMe rolls out 10-day ‘Gujju Film Fest’
Gracenote unveils new CTV ad platform to enable precise program-level targeting
TPL signs multi-year streaming deal with JioHotstar to boost digital reach 


