Netflix India has appointed Swiggy’s SVP Marketing & CX Srivats TS as Vice President, Marketing. He will be the Head of Marketing for Netflix India, Srivats said in his LinkedIn post.

He will report to Barry Smyth, vice president, APAC Marketing.

Srivats joins Netflix after a five-year stint with Swiggy. He was responsible for driving growth, brand love, and consumer adoption through marketing, branding, and digital strategies at Swiggy.

Srivats brings 11 years of rich experience in consumer companies and tech startups. He has served with Quickr where he led digital brand marketing, Nokia where he held brand marketing, consumer insights, and organized trade.

An MBA from IIM, Calcutta, he enjoys building brands and scaling businesses through data-driven marketing and structured, creative communication across traditional and new-age marketing channels.