NDTV has announced the appointment of Siddharth Narula as Revenue Head for NDTV 24×7 and NDTV Profit Brand Studio, strengthening the network’s focus on building integrated brand partnerships and scalable revenue frameworks across its news and business platforms.

The announcement was made through a press release, highlighting Narula’s extensive experience of over 25 years in media and digital revenue leadership. Over the course of his career, he has developed strong expertise in cross-platform monetisation, brand solutions, OTT ecosystems, and data-led growth strategies, working across television, web, social media and streaming platforms.

Narula has previously held several senior leadership roles in the industry. He served as Chief Revenue Officer at Zee Digital, where he oversaw revenue operations across OTT, web, social and publishing platforms. He also worked as Chief Revenue Officer at Culture Machine, managing digital businesses across India, North America and the Asia-Pacific region. Earlier in his career, he held key positions at companies including The Walt Disney Company, Bloomberg UTV, CNBC, ESPN, Sony and NDTV, gaining deep exposure to broadcast strategy, digital transformation and integrated brand solutions.

In his new role, Narula will lead the revenue strategy for NDTV 24×7 and NDTV Profit Brand Studio. His mandate includes strengthening premium partnerships, developing integrated storytelling solutions for brands, and building scalable monetisation frameworks that align with the network’s journalism-first approach.

Commenting on the appointment, Rahul Kanwal, CEO and Editor-in-Chief of NDTV, said that as the organisation continues to scale its English news and business platforms, revenue strategies must evolve alongside editorial growth. He noted that Narula’s experience will help drive long-term, innovation-led brand conversations that create meaningful value for viewers.

Narula said that NDTV’s credibility offers a strong foundation for building trust-based partnerships with brands. He added that his focus will be on developing revenue frameworks that are future-ready and data-informed, while remaining aligned with the integrity of the newsroom.

The appointment comes at a time when NDTV is sharpening its focus on integrated brand collaborations and platform-native growth, as the network continues to expand its English news and business offerings while exploring new opportunities in the content marketing space.