hayu, the all-reality TV and ad-free subscription video-on-demand (SVoD) streaming service from NBCUniversal has launched in India, available to consumers on three-month prepaid pass of Rs. 349.

Launching direct-to-consumer (DTC) hayu will be available on a full array of devices like  mobile, tablet, connected TVs and selected consoles, NBCU said in a press statement.

Targeting the broad base of viewers who are fans of the reality genre, hayu will offer over 8,000 episodes of top reality TV content including all seasons of  ‘Keeping Up With The Kardashians’, from the very beginning to the final season, as well as its spin-offs, apart from numerous other franchises, including the popular  ‘The Real Housewives, ‘Top Chef’, ‘Million Dollar Listing’, and ‘Family Karma’.

The company claimed hayu’s breadth of content uniquely super-serves reality fans and the service offers extensive choice with a wide variety of unscripted sub-genres in the English language, including Home and Design, Dating, Cooking, Fashion and True Crime.

Commenting on the service, Hendrik McDermott, Managing Director, Direct to Consumer, Global, NBCU, said, “Given the immense popularity of reality TV in India, we are thrilled to be launching hayu in the country and we look forward to super-serving Indian viewers with the best-unscripted content has to offer.”

“hayu is already the premier destination for must-watch reality TV in 27 other countries and will now deliver the same great service in India,” Hendrik added.

Fans of reality TV can now subscribe with a.