Holiday Films, Football drive Dec viewership surge: Nielsen 
‘Black Warrant’ star Cheema says initial OTT focus intentional 
Cinema, TV different media to entertain audiences: Akshay Kumar 
Zee Q3 profit down 5.37% on higher costs, lower ad revenues 
Sagar Gonsalvez joins JioHotstar as associate director, performance sales – sports 
SPNI appoints Harsh Sheth as Business Head of SET 
Mihir Palan elevated to Associate VP at WPP Media, APAC 
Imtiaz Ali–Diljit Dosanjh film set for June 12, 2026 theatrical release 
In celebration of the romantic sports drama ‘Mr. & Mrs. Mahi,’ MY FM transformed into ‘Mahi FM’ for an entire day.
The special event featured actors Rajkummar Rao and Janhvi Kapoor as RJs, delivering a unique experience centered around the film. Throughout the day, listeners enjoyed the film’s soundtrack and exclusive artist interactions across the MY FM network, according to a company statement.
As the official radio partner for ‘Mr. & Mrs. Mahi,’ MY FM‘s transformation to ‘Mahi FM’ amplified the essence of the film and brought exclusive artist interactions to audiences across 30 stations.
Rao shared his excitement, saying, “It was amazing to be on air on MY FM, which for a day was Mahi FM. It was wonderful to connect with so many listeners. I enjoyed being an RJ and connecting with my fans and talking about our film Mr. & Mrs. Mahi.”
Janhvi added, “It was a very new and unique experience turning radio hosts for our film and transforming MY FM to Mahi FM. It allowed us to connect with such a vast base of listeners and I’m so happy to be a part of this.”
Throughout the day, MY FM featured special on-air segments with behind-the-scenes stories from the stars and creators of the film, thrilling listeners with direct insights from their favourite actors and fostering a deeper connection with the film.
