MY FM yet again has launched ‘MY FM Dekhta Hai’ in 9 cities, this time in association with Finolex Industries Pvt Ltd.

India has a serious problem with traffic awareness; MY FM took up the cause a few years ago and has continued to promote traffic awareness in all of its cities.

The scale has been increased this time by MY FM to include more markets, including Jaipur, Jodhpur, Ahmedabad, Kota, Indore, Raipur, Bilaspur, Udaipur, and Nagpur.

Each city collaborates with the traffic police to carry out this unusual activity at a busy intersection.

The RJ Studio is a structure built at a traffic intersection where the RJs broadcast their daily show and interact with, engage, and instruct commuters about traffic laws, the use of helmets, etc.

Commenting on the collaboration, Ashok Jaiswar, VP & Head of Marketing & Communications at Finolex Industries Pvt Ltd said “With a clear objective of reaching out to the masses, building brand visibility & recall, Finolex Pipes collaborated with MY FM, as a trusted Radio partner & launched the program across 9 cities. This unique format of on-air and on-ground integration experimented first time with Radio has created deep engagement with our Channel partners, key influencers and also the end users. We utilized this opportunity to communicate on the importance of two core topics – Road safety and saving water, both for better living and longer life. We aim to leverage this relationship to further build love for the Brand Finolex Pipes in the minds and hearts of people in India.”

Speaking about this activity, Rahul Namjoshi, CEO, MY FM said, “Extremely happy with the way this activity has shaped up and the positive impact it has created, at MY FM it is a constant effort to bring in concept & initiative which resonates well with both listeners and advertiser. Heartening to see that this activity is able to deliver the brand connect for Finolex Pipes”.