Leading radio network MY FM has launched the third edition of its highly successful traffic awareness initiative, ‘MY FM Dekhta Hai’. The campaign aims to educate, engage, and encourage responsible road behaviour, reinforcing the importance of traffic rules for a safer commuting experience.

With urban traffic congestion and road safety concerns rising across India, MY FM has taken a proactive approach to raising awareness. The initiative, now in its third year, is designed to empower citizens with crucial road safety knowledge through interactive content, public engagement activities, and expert discussions, the radio network stated.

As part of ‘MY FM Dekhta Hai’, the station will broadcast real-time traffic updates, safety tips, and expert insights across its network, urging listeners to adopt responsible driving habits. Special segments will feature conversations with traffic police officials, road safety experts, and real-life stories that highlight the consequences of traffic violations and the impact of following road rules.

The campaign also introduces an innovative on-ground activation drive, where MY FM’s team will interact with commuters at key city intersections, rewarding responsible drivers while calling out rule-breakers in a lighthearted yet impactful manner.

Speaking on the campaign’s success, Harrish M. Bhatia, CEO of MY FM, stated, “With the third edition of ‘MY FM Dekhta Hai’, we continue our mission to make road safety a priority for every commuter. Responsible driving is not just about following rules—it’s about ensuring safety for everyone on the road. Through our radio network and community-driven efforts, we aim to create lasting behavioural change.”